UKTV Play
Service design for uktv's video on demand brand
UKTV Play, UKTV's video on demand service, is available on the web, iOS and Android and various TV Platforms (YouView, Amazon Fire TV, Virgin Media, Freeview Play and BT TV).
UKTV Play is the fastest growing part of the business, driven by the continued expansion of the service onto new platforms and devices and growing brand awareness. So far in 2017 the service has grown direct-to-consumer views by 51% year-on-year.
During the production phase I was responsible for various research and product feature definition workshops as well as all UX documentation, user testing and the final UI design.
Now I monitor, refine and add features in collaboration with our stakeholders, research and based on user feedback.
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User research
Scoping and feature definition workshops
Stakeholder interviews
Requirements & business goals definition
Customer Mapping
Cross platform UX deliverables such as personae, sitemaps, user flow charts, wireframes
Prototyping (various levels of fidelity)
User testing (oversaw the screener, test runs and fed back results to relevant stakeholders)
Close collaboration with developers throughout entire project
Cross platform UI/Service Design (branding (network brand vs parent brand vs channel brands), visual language/style-guide, conceptual & final designs)
